Rihanna first introduced the world to her Savage x Fenty Lingerie brand back in 2018 and it’s now worth $1 billion!

 

 

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Forbes explains, “The lingerie brand posted revenue growth of more than 200% last year, and increased its active VIP member base by more than 150%, according to a statement from the company. CultureBanx reported that Savage x Fenty is in a position to be the global lingerie market leader by 2025, the same year that women’s activewear is expected to reach a $216.9 billion value. Rihanna’s brand has proven that diversity and inclusion in sizing, access, and marketing can lead to an even greater goal, equity in feeling sexy.”

 

 

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The amazing news comes less than a week after Rihanna announced that she and LVMH came to a mutual agreement to put a pause on Fenty and to focus more on Savage,’ “LVMH and Rihanna reaffirm their ambition to concentrate on the growth and the long-term development of the Fenty ecosystem focusing on cosmetics, skin care and lingerie,” Rihanna and LVMH said in a joint statement.

 

 

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In 2019 The New York Times reported, “Rihanna is the first woman to create an original brand at LVMH and the first woman of colour at the top of an LVMH maison.”

 

Jon Owsley, Co-Managing Partner of L Catterton’s Growth Fund, said in a press release, “The brand strikes a unique balance between affordability, fashion, and comfort, stands deeply for inclusivity and diversity, and has differentiated itself by building an extraordinary level of affinity and unmatched customer loyalty.  We believe the opportunities ahead for Savage X Fenty are enormous, and we look forward to leveraging our extensive experience in scaling digitally-native consumer brands and partnering with Rihanna, Christiane, Natalie, and the entire Savage X Fenty team to help the Company realize its full potential.”

 

 

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Congrats, Rihanna!

Filed under: rihanna, savage-x-fenty