Taylor Swift is back!

The video starts off with a zombie-like Taylor digging in a graveyard looking to “bury” her old self (a common theme throughout the video).

Taylor even addresses some of the criticisms she’s received by having several different versions of herself engage in an argument throwing around insults such as, “Why are you so fake?” “Ugh, why do you always act so surprised?” “You can’t possibly be that nice, you’re not that innocent.”

 

via GIPHY

 

On Friday, she released her brand new single, ‘Look What You Made Me Do’ which will be on her forthcoming album, Reputation due out November 10th.

 

 

She also released a teaser video on Good Morning America of the video and revealed its premiere date: this Sunday’s VMAs.

 

 

Taylor also teased the video last week with cryptic video tweets…

 

 

This isn’t the first time that Taylor has used a major award show to unveil one of her music videos.

Back in 2015, she premiered her star-studded video for ‘Bad Blood’ at the Billboard Music Awards; the video features Selena Gomez, Hailee Steinfeld, Ellie Goulding, Lena Dunham, Gigi Hadid, Cara Delevingne, Karlie Kloss, Zendaya, Jessica Alba and many more.

 

 

Then later that year, she debuted the video for ‘Wildest Dreams’.

 

 

Check out Taylor’s brand new music video for ‘Look What You Made Me Do’ and let us know what you think!

Filed under: 2017-mtv-video-music-awards, Taylor Swift